Commodified Communion
Eucharist, Consumer Culture, and the Practice of Everyday Life
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WINNER, 2021 HTI BOOK PRIZE
Resist! This exhortation animates a remarkable range of theological reflection on consumer culture in the United States. And for many theologians, the source and summit of Christian cultural resistance is the Eucharist. In Commodified Communion, Antonio Eduardo Alonso calls into question this dominant mode of theological reflection on contemporary consumerism. Reducing the work of theology to resistance and centering Christian hope in a Eucharist that might better support it, he argues, undermines our ability to talk about the activity of God within a consumer culture. By reframing the question in terms of God’s activity in and in spite of consumer culture, this book offers a lived theological account of consumer culture that recognizes not only its deceptions but also traces of truth in its broken promises and fallen hopes.
This is a fascinating, lucid, and engaging account of the problems with attempts to resist capitalist consumerism with an idealized logic of the Eucharist. It makes important contributions to liturgical and ritual studies and Eucharistic theologies, as well as to theological and ethical critiques of consumption and capitalism more broadly. Antonio Eduardo Alonso provides a nuanced assessment of the Eucharist that accords both with lived experience and theological tradition, taking the reality of sin and persistent injustice seriously and also recalling a divine grace that can be invoked not just in spite of but together with such human and material brokenness.—Devin Singh, Dartmouth College
Commodified Communion is an extraordinary book. It is also extraordinarily important. Antonio Alonso offers a fresh and compelling reading of the Eucharist by attending to its celebration in a deeply commodified world. Most importantly, Commodified Communion offers a vision of hope beyond the trope of Eucharist as resistance, rooting hope instead in God’s own sovereign power to redeem. A fascinating and powerful read.—Teresa Berger, Yale Divinity School & Yale Institute of Sacred Music
...offers a provocative and valuable new approach to theological analyses of consumer culture...—Theological Studies
Commodified Communion is Alonso’s first word on the intersection of liturgy and consumer culture, and I certainly hope it will not be his last. I recommend it highly.—Melanie Ross, Scottish Journal of Theology
Alonso’s Commodified Communion offers a provocative way to interpret daily living and liturgical practice with a deeply sacramental and prophetic conviction. This book would make a particularly solid contribution to courses in liturgy and culture and as a dialogue partner in wider discussions of theology and U.S. culture looking for constructive ways of considering the imbrication of liturgical practice and the pervasive consumer culture of the USA.—Journal of Hispanic / Latino Theology
Introduction | 1
The Praise of Camp at My Abuela’s Altarcito | 9
1 The Resistance | 17
Singing about a (Liturgical) Revolution | 45
2 Listening for the Cry in a Consumer Culture | 53
Salvation in the Shape of an Apple | 78
3 The Limits of Eucharistic Resistance | 86
Communion Commodified | 107
4 Confession, Hope, and Justice in a Commodified World | 115
Acknowledgments | 129
Notes | 133
Index | 181
