Nancy C. Carnevale and Laura E. Ruberto, Series Editors

Fordham University Press

Critical Studies in Italian Migrations Series

Helping Your Book Reach Readers

Author Tips

Books in the Critical Studies in Italian Migrations series contribute to ongoing conversations about migration, culture, and Italian diasporic experience. Fordham University Press (FUP) works closely with authors to promote these titles to scholars, instructors, students, libraries, and engaged readers.

Quick Start for Authors

·         Tell us about events. Let the marketing team know about upcoming talks, conferences, or media appearances.

·         Request flyers early. Contact us at least four weeks before conferences or events if you would like promotional materials.

·         Share review ideas. Send suggestions for journals, blogs, podcasts, or media outlets that may be interested in your book.

·         Spread the word. Share news about your book through professional networks, mailing lists, and social media.

Stay in Touch with the Marketing Team

·         Upcoming book talks or events

·         Conference presentations

·         Reviews, interviews, podcasts, or media coverage

·         Awards, fellowships, or publicity opportunities

Event Materials: If you need promotional flyers or graphics for a conference or event, or if you plan to promote your book at a conference where Fordham University Press will not be exhibiting, please contact the marketing team at least four weeks in advance so we have time to prepare materials. We can provide printable PDF flyers for authors to share or display. Contact: Katie Sweeney Parmiter (kasweeney@fordham.edu)

Pro Tip: Bring a copy of your book to academic meetings as a backup—shipping delays and mishaps do happen.

Organize Talks and Events

Consider organizing a book talk, panel, or launch event at:

·         Your home institution

·         A colleague’s institution

·         A conference you regularly attend

·         An independent bookstore

Events overview: www.fordhampress.com/events-overview/

Event ordering information: www.fordhampress.com/event-ordering-information/

Share News on Social Media

Tag Fordham University Press and connect with us:

• Twitter/X – @fordhampress
https://x.com/fordhampress

• Bluesky – @fordhampress.bsky.social
bsky.app/profile/fordhampress.bsky.social

• Threads – @fordham_press
www.threads.net/@fordham_press

• Facebook – @FordhamUP
www.facebook.com/FordhamUP

• Instagram – @fordham_press
www.instagram.com/fordham_press/

• LinkedIn – Fordham University Press
www.linkedin.com/company/fordham-university-press/

• TikTok – @fordham_press
www.tiktok.com/@fordham_press

• YouTube – Fordham University Press
www.youtube.com/@fordhampress

Pro Tip 1: When posting about your book, tag FUP and include a link to the book page so readers can easily find more information.

Pro Tip 2: Posts with images—such as a photo of the book, an event poster, or a slide from a talk—tend to receive more engagement than text-only posts.

Write Short Pieces About Your Work

Blog: Write a short piece that can be featured on the FUP blog. Once you write the blog, it can be used for future marketing of your book. Contact: bkaobrien@fordham.edu

Share with Your Professional Networks

·         Departmental mailing lists

·         Professional associations

·         Research networks or listservs

·         Colleagues who teach courses related to your topic

·         If your book may be suitable for teaching, share it with colleagues who teach courses related to your topic or consider assigning it in your own classes.

Mention the Series

When giving talks, participating in interviews, or posting about your book, note that it is part of the Critical Studies in Italian Migrations series at Fordham University Press. For a special discount code for your audience, email kasweeney@fordham.edu. Books can be ordered at www.fordhampress.com.

Fordham University Press Contacts

Editorial & Production

Fred Nachbaur, Director: fnachbaur@fordham.edu

Mark Lerner, Production and Design Manager: mlerner@fordham.edu

Kem Crimmins, Assistant Managing Editor: kcrimmins@fordham.edu

Marketing

Kate O’Brien-Nicholson, Associate Director, Marketing & Sales: bkaobrien@fordham.edu

Katie Sweeney Parmiter, Marketing Manager: kasweeney@fordham.edu