Quick Marketing Ideas
· Instagram: Share visuals from your book (event photos, behind-the-scenes shots, or fresh-off-the-press “out of the box” pics) and tag us: https://www.instagram.com/fordham_press/
· Facebook and Bluesky: Create an account/page for your book and tag Fordham Press in your posts. If you’d like help getting started, contact Katie Sweeney Parmiter (kasweeney@fordham.edu).
· Blog post: Send a short piece to Kate O’Brien-Nicholson (bkaobrien@fordham.edu) for our blog: https://fordhampress.com/blog.html
· Email signature: Add a link to your book page on fordhampress.com and/or to our website and/or your favorite online or local bookstore(s).
Dear Author,
I’m pleased to share the Fordham University Press Spring 2026 catalog, which features your new book. The catalog is an important marketing tool and is often customers’ first introduction to our new titles. We hope you’ll agree it’s a strong reflection of Fordham University Press and a great introduction to your book.
Fordham University Press promotes each seasonal list through a coordinated marketing and sales program that includes conference exhibits, subject catalogs and direct outreach, publicity efforts, and e-marketing. Your book will be featured across these channels as part of our Spring 2026 list. We also review your author questionnaire carefully to make sure we capture any relevant suggestions and outreach opportunities.
Katie Sweeney Parmiter (kasweeney@fordham.edu), our Marketing Manager, and I will be working together on marketing for the Spring 2026 list, including your book. Below is a brief overview of our core marketing channels and how they support new titles:
1) Marketing and Sales
Each season, we present new titles to our domestic and international sales force. Sales reps call on campus stores, independent bookstores, specialty/museum accounts, and national chains. They use our seasonal catalog to highlight key selling points and position titles for ordering. If you’d like us to flag specific bookstores (for example, your local shop), please let us know.
2) Course Adoption
If your book has course adoption potential, please email Kate O’Brien-Nicholson (bkaobrien@fordham.edu) a list of relevant university courses, departments, and professors to target. *(You can also include this information in the Author Questionnaire.)
3) Publicity
Early in the process, we contact major pre-publication outlets such as Library Journal, Publishers Weekly, Kirkus Reviews, and others. Depending on your book’s timeline, we send Advanced Reader Copies (ARCs) or galleys.
An ARC is a manuscript version of the book. As the manuscript is edited and designed, it becomes a galley, which more closely resembles the final published version. Both formats are used to meet reviewers’ deadlines.
Our priority is getting your book to pre-publication outlets on time. These publications work on long lead schedules, so early submission is often more important than perfection at this stage and helps secure early review coverage.
After publication, we send additional review copies. Review lists are shaped by your author questionnaire and our in-house media contacts. If you have specific media contacts or publications you would like us to consider, please email that information.
We share reviews as they come in. Please note that review timelines vary widely, and some outlets may take months or longer to publish a review.
4) Exhibits
We run a blend of in-person and virtual exhibits throughout the year: https://fordhampress.com/event/index/index/?event_type=exhibits
Because conference planning and budgeting happens well in advance, it’s especially helpful to know early if you are presenting on a panel, chairing a session, or attending meetings outside your core subject fields. If a conference falls outside our standard list, we may be able to arrange exhibit coverage through one of our exhibiting partners (budget permitting). When that isn’t possible, we can provide a printable PDF flyer for self-promotion. Please email Katie (kasweeney@fordham.edu) at least 4 weeks in advance.
Note: We recommend carrying a copy of your book with you to academic meetings as a contingency (shipping mishaps can happen).
5) Events
Please let us know about speaking engagements well in advance so we can help coordinate inventory and shipping. If you are arranging an event at a bookstore, the store should order books through our distributor, Ingram, via iPage or by emailing ipsevents@ingramcontent.com.
If you are hosting a book launch, small talk or panel and need books to sell yourself, email our Business Manager, Margaret Noonan (mnoonan@fordham.edu) with quantity, shipping address, and any key details. She can set up an author consignment account. Please copy Kate (bkaobrien@fordham.edu) so she can confirm the event details and add it to our events calendar. Note: We require six weeks’ notice to order event inventory; otherwise shipping surcharges may apply.
6) Awards
Based on the information you share in your author questionnaire, we identify relevant award opportunities and submit your book where appropriate. Please list up to five awards that do not require an entry fee. If you’d like to include awards that do require a fee, you will be responsible for the cost.
7) Direct Mail and Outreach
We reach core academic audiences and libraries through subject-specific catalogs, postcards, brochures, and targeted outreach. We can also create an e-blast for your networks. If you have access to departmental or organizational email lists, please feel free to share them with us. We can also provide a title-specific flyer for your personal distribution.
8) E-marketing
Upon publication, we will send you a book E-alert you can share with colleagues and post to listservs, blogs, and in your email signature. Please feel free to send us any website or blog ideas for potential features. We also manage your book’s presence on www.fordhampress.com and across major online retailers such as Amazon and Barnes and Noble.
9) Blog
Visit the Fordham University Press blog: https://fordhampress.com/blog.html
We welcome short posts tied to your book (excerpts, short essays, Q&As, or event updates). If you’d like to contribute, please email your post as a Word document and include any images you’d like us to consider (with captions and photo credit, if applicable) to Kate O’Brien-Nicholson at bkaobrien@fordham.edu.
10) Social Networking
As news and events develop, we share updates across our social platforms using relevant hashtags, including #FordhamPress and #ReadUP:
· Bluesky: https://bsky.app/profile/fordhampress.bsky.social
· Facebook: https://www.facebook.com/FordhamUP
· Instagram: https://www.instagram.com/fordham_press/
· LinkedIn: https://www.linkedin.com/company/fordham-university-press
· TikTok: https://www.tiktok.com/@fordham_press
· X: https://www.x.com/fordhampress
· YouTube: https://www.youtube.com/@fordhampress
Please follow Fordham Press so you can easily share news with your own networks. You may also consider creating a Facebook page for your book. Please contact Katie (kasweeney@fordham.edu) if you’d like guidance.
11) Ebooks
If we have e-rights, your book will be available as an eBook through the FUP website and major retail and academic partners, including Amazon Kindle, Barnes and Noble Nook, Chegg, eBooks Corporation, JSTOR, ProQuest, Questia, Serials Solution, Scopus, SIPX, University Reader, and more.
Finally, here are a few ways you can support Fordham Press’ efforts to promote your book. We’re always happy to hear your ideas as well.
Thank you for choosing Fordham University Press. We look forward to working together to support your new book.
Kate O’Brien-Nicholson
Associate Director; Marketing & Sales Director